Thandi Mokoena
Founder & Managing Director
Eleven years in performance marketing across agency and in-house roles. Still reviews every account, every month.
About Vantage
A focused team with an outsized appetite for results.
Vantage Marketing is a Johannesburg-based paid media agency. Since 2019 we’ve helped more than 60 South African businesses turn advertising from a line item they worry about into the engine that drives their growth.
2019Founded in Johannesburg
12Specialists in-house
R48m+Ad spend managed
60+Brands grown
Our story
Built to be the agency we’d want to hire.
Vantage started with a simple frustration. Too many businesses were paying agencies for activity — impressions, clicks and glossy reports — without ever knowing whether their advertising was actually making them money.
So we built something different: senior people on every account, honest reporting, and a relentless focus on the numbers that matter to the business, not just the platform. Today we’re a team of twelve strategists, media buyers, designers and analysts working with brands across the country.
- 2019
Vantage is founded
We open in Johannesburg with three clients and one belief: advertising should be measured in revenue, not reach.
- 2021
Our first R1m month
An e-commerce client crosses R1m in monthly revenue from paid channels — the first of many.
- 2022
A home in Rosebank
The team grows to eight and moves into our Rosebank studio.
- 2024
In-house creative studio
We launch a dedicated creative team to produce and test performance creative at speed.
- 2026
R48m+ in managed spend
More than 60 brands grown and a team of twelve specialists — and we’re just getting started.
What we believe
Four principles behind every campaign.
Clarity over jargon
We explain what we’re doing, why we’re doing it and what it’s returning — in plain language.
Outcomes over outputs
We measure ourselves by leads, sales and revenue, not by how busy we look.
Senior attention
Every account is led by an experienced strategist who knows your business inside out.
Always be testing
Every campaign is an experiment. We test, learn and improve every single week.
The team
The people behind the numbers.
A tight-knit team of specialists — so you always know who’s working on your account.
Daniel van der Merwe
Head of Paid Search
Has managed more than R20m in Google Ads spend across retail, healthcare and B2B.
Aisha Patel
Paid Social Lead
Specialises in scaling e-commerce and DTC brands on Meta and TikTok.
Lerato Dlamini
Creative Director
Leads our in-house studio, turning strategy into scroll-stopping creative that sells.
Ruan Botha
Analytics & Tracking Lead
Makes sure every lead and sale is measured properly — and that every number can be trusted.
Naledi Khumalo
Client Partner
Your day-to-day contact, keeping projects on track and your goals front of mind.
Want to join us?
We’re always keen to meet curious, numbers-driven media buyers, designers and analysts. Send us your CV and a note about a campaign you’re proud of.
Built for ambitious brands
Let’s make your next move your best one.
Book a free 30-minute strategy call. We’ll review your current advertising and show you where the biggest opportunities are — no obligation.